• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Mission

  

To establish a recognized authority that provides a community of support for heartburn sufferers by providing education about the causes and effects of heartburn, as well as solutions that offer them relief and improved quality of life.

Objectives

1. Identify gaps in existing consumer education programs related to heartburn
2. Develop and implement consumer outreach programs that reduce educational gaps
3. Build strategic relationship/alliances with appropriate associations or groups
4. Enhance consumers' ability to distinguish heartburn from more serious GI problems
5. Raise the level of awareness and understanding of heartburn issues with the general public